September 22

Banana Marketing


What's "Banana Marketing"?

If you're selling anything online, it's important that you use this "banana marketing" method when promoting offers, writing emails, getting traffic etc...

OK, but why?

And what is this "Banana Marketing" method?

The Banana Marketing method is an approach to your marketing that results in better conversions, more money per customer, AND your audience will LOVE you for marketing to them using this banana approach.

Most novice marketers try to sell all the fruits all at once, which obviously can work and convert for a small segment of your audience...

But... if you don't talk specifically about each the fruits individually, you're leaving money on the table.

Let's have a look at a real-world example:

Say you're promoting a membership site, that has 'how-to' information on a certain topic that helps guide someone from A - Z, from where they are now, to where they want to be.

Whether it's in the Make Money Online niche, Health and Wellness niche, Relationship niche or any niche, isn't relevant...

The thing you're selling here should NOT be the membership.

The membership is the fruit-basket.

In this fruit-basket/membership, there'll be the bananas, the apples, the oranges and maybe even pineapples, or durians.

In other words, they'll be the traffic training, the list building strategies, the done-for-you funnels and so on.

So grab a notepad and write down all the "fruits" that your "fruit basket" has to offer... then when you send emails, when you market online, when you get traffic, focus on just 1 fruit at a time.

If people are interested in the 1 fruit you're talking about, they'll feel like what you have to offer is ACTUALLY for them.

Once you've covered the 1 fruit in your email/post/whatever, you can close if off by telling them that they can get this 1 fruit, PLUS a whole fruit-basket of other fruits when they purchase the product you're offering.

That's how you double, triple or even quadruple the amount of money you're making right now, while getting your audience to LOVE you.

If you're not making any money online yet, then the first step is to go here.

I hope you found this blog post helpful, please consider sharing it with a marketing friend or group if you did!


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