Copy Break: Igor Kheifets

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In this episode of Copy Break, we'll have a look at Igor Kheifets' emails in my inbox.

I love his style of marketing and there's a lot to learn from watching what he says and what he does.

Let's break down 5 of his emails that I got today from him.

Just today, I see his name in my inbox 5 times in a span of just 10 hours.

Let's have a look at the first one, "why stupid people make more than you".

Notice what the marketing message is in this email?

"Stupid people make more than you" translates into "you don't have to be smart in order to make money".

The rest of the email aims to eliminate a common limiting belief which is of that you have to be smart to earn money online. This limiting belief comes with a lot of pain and it's a real problem for stupid people.

The solution is "a loophole, a system, a method that works for them".

Let's have a look at the next email "affiliate website for sale"

The angle of this email is simple, overwhelm. One extremely common feeling that most go through when learning a lot in a rapid pace or dealing with complex stuff.

Problem: Overwhelm of trying to get everything setup right.

Solution: Igor's done for you service that sets everything up for you without any work.

Let's have a look at the next email "affiliate website for sale".

After clicking on the link in this email, I instantly got a new email for the same offer with a different angle.

Here it is: "DFY Quiz Funnels - what's inside"

The angle here have elements of social proof, what you get, who it is for, how much, refund period and availability. In short, it's an email designed for those who're ready to get started but might have one or a few questions which this email brilliantly covers in depth.

Let's have a look at the next one "how 60 year olds can mejk mooney onlain"

This email targets a demographic of 60+ year olds that believe they have a disadvantage of being old and that's why they're not successful yet.

The next email "want a done for you affiliate website?" is a great example of re-sending an unopened email again with a slightly different headline and slight change of wording in the email copy.

Notice how the slight differences from this email and "affiliate website for sale"? They are the exact same emails, being re-sent to those subscribers that didn't open "affiliate website for sale" within a set time period.

This practice ensures that you get the maximum output from those important emails you want to give an extra boost, and it can be done via most autoresponders using automation.

Let's have a look at the next email "how I help people in their 60's, 70's, and even late 80's"

So the angle here is that Igor displays that he knows the subscriber and his/her problems very well by listing bullet points of common problem that this demographic/audience is experiences regularly. 

Let's have a look at the last email "no learning curve, fast results".

This email I believe was triggered by opening one of the previous emails as I got it right after going through them.

Here's the first part of the copy inside this email:

Do you ever wonder whether the so-called experts are lying? Whether all the proof they're showing is fake? Whether they're just trying to get your money? I used to wonder too, until I finally cracked the code to running profitable campaigns. You don't have to be ultra smart or connected to make money online. But you need this one thing...

It's not uncommon to go through a loooooong struggle as a beginner before seeing any sort of profits from your affiliate efforts.

In fact, it's probably the most common thing ever.

But ever wonder why? And does it really have to be that way?

For some it happens because a lot of time and money is wasted on trying stuff out in search of something that would yield a return. For most others - it's the struggle to decide what to try first due to a high probability of a mistake.

D4Y Quiz Funnel is the solution to both.

Again, the copy in this email is targeting readers with a certain problem, a certain set of limiting beliefs. They have trouble getting started for one or more probable reasons.

What's your thoughts on this breakdown of Igor's copy?

Leave a comment below and let us know your thoughts.


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